Sony KDS-50A3000 with Matching Stand 50-inch BRAVIA A series SXRD 1080p Rear Projection HDTV

Sony's A-Series HDTV's easily stand out from conventional rear projection sets with the film-like quality of SXRD technology. In addition, BRAVIA Engine(TM) EX sharpens the image, enhances contrast and helps provide pleasingly saturated colors. Step up to the Full HD 1080 entertainment experience with the smooth and detailed picture that only Bravia SXRD televisions can deliver.

SXRD Chips
SXRD technology is the latest display technology developed by the legendary television engineers at Sony to meet and exceed the demands of a High Definition image at its full 1080 line resolution.

Advanced Iris Function
The Advanced Iris function is a special Sony function designed to improve contrast expression especially in darker scenes. The Advanced Iris function is enabled by using either one of two modes - Auto and Manual. The Auto Mode has two settings designed to work best with video content such as movies that vary between bright scenes and dark scenes. Auto 1 is for programs that have a wide range of brightness from scene to scene. Auto 2 is for programs that have less variation between brightness levels from scene to scene. The Manual mode is used to help deliver optimum contrast levels under different room lighting conditions. The High mode offers maximum screen brightness and works well when a room is brightly lit. The Medium mode is for average levels of light. And the Low mode offers the maximum amount of contrast and works best under low light conditions. The key benefits are deep blacks and improved brightness and overall contrast.

BRAVIA Engine EX Video Processor
The BRAVIA Engine EX full digital video processing system is based on Sony`s renowned BRAVIA Engine video processing system. It has all of the same functions of BRAVIA Engine plus the added ability to upconvert 480i standard defi nition signals via Digital Reality Creation Multi Function v1.0 technology for a picture with more detail and defi nition.

HDMI and PC Inputs
Designed for maximum versatility, Sony's SXRD A Series line is equipped with a comprehensive range of input interfaces. The HDMI (High-Definition Multimedia Interface) is the first industry-supported, uncompressed, all-digital audio/video interface. HDMI technology supports enhanced or High Definition video, together with multi-channel digital audio to provide superb image and sound reproduction. A D-Sub 15 input also allows connection to your PC, allowing you to use your high resolution BRAVIA TV as a computer monitor.

Motionflow 120Hz High Frame Rate Technology
Achieving smoother, natural motion reproduction starts with the right performance characteristics such as the ultra fast panel response times our BRAVIA HD LCD TVs have. Taking motion performance to the next level requires innovation and expertise. Enter Sony's Motionflow(TM) High Frame Rate technology. Motionflow doubles the amount of frames from 60fps to 120fps and does it the right way by using real-time calculation of every single frame of video to create entire new frames of information. The results are spectacular and unlock a new level of motion reproduction. Motion performance is smooth and natural.

x.v.Color technology
BRAVIA HDTV's performance has now advanced to the point that the color range can be defined by limitations in the original video source, rather than the TV. Thanks to the adoption of a newly approved international color standard called xvYCC (an option in the HDMI v1.3 spec and which Sony participated in creating), the color space has been greatly expanded. 1.8 times as many natural colors as existing HDTV signals will now be faithfully reproduced. x.v.Color(TM) is the name Sony has chosen to promote video products that include xvYCC capability. x.v.Color enabled products, such as select Sony Handycam(R) camcorders, cannow offer more accurate color reproduction and natural colors.