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Sony ILCE7R/B | 36.3MP Mirrorless Full Frame Camera Body

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Top Features
  • Full Frame 36.3 MP resolution with 14–bit RAW recording
  • Fast Intelligent AF optimized for full–frame sensor
  • Uses Sony's E–mount & new full–frame lenses
  • High contrast 2.4–million dot OLED EVF for eye–level framing
Open Box Available - Only $1979.92!

SKU# 121805

Reg. Price $2,299.00

Instant Rebate: -$201.00 (9%)

Your Price: $2,098.00
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What's in the box
  • ILC–E7R/B
  • Lens cap
  • Rechargeable battery (NP–FW50)
  • AC adaptor (AC–UB10)
  • Shoulder strap
  • Body cap
  • Micro USB cable

Sony ILCE7R/B 36.3-megapixel Digital Camera

With more megapixles than ever, Sony kicks up the new A7 to bring you 36 megapixles in the A7r.
Never compromise again. With the new Sony A7r you get the world's smallest and lightest full–frame, interchangeable lens camera that's so small, you'll take it everywhere. Boasting a camera body less than half the size and weight of a full–frame DSLR, it delivers the same full–frame performance you desire in a compact and portable size that won't slow you down when you're on the go.

With features like a true–to–life 2.4 million dot OLED viewfinder, Wi–Fi sharing, 36.3 MP resolution with 14–bit RAW output, gapless sensor lens design, and compatibility with Sony's E–mount lens system including the expanded line of E–mount compact and lightweight full–frame lenses, the Sony A7r packs big features into a small package.

The A7r also introduces the new BIONZ X image processing engine which faithfully reproduces textures and details in real time, as seen by the naked eye, via extra high–speed processing capabilities. Together with front–end LSI (large scale integration) that accelerates processing in the earliest stages, it enables more natural details, more realistic images, richer tonal gradations and lower noise whether you shoot still images or movies.

Huppins.com is proud to be a Sony authorized dealer


World's smallest & lightest1 interchangeable lens full–frame camera
Sony's Exmor image sensor takes full advantage of the Full–frame format, but in a camera body less than half the size and weight of traditional full–frame DSLRs

Ultimate full frame 36.3 MP resolution with gapless sensor lens design
The unrivaled 36.3–effective–megapixel resolution and outstanding optical lens performance are optimized by removing the optical low–pass filter. In combination with the new BIONZ X image processing engine, this design enhances the reproduction of the finest of details. In addition, the sensor includes a new gapless lens design that fills the space between neighboring pixels to significantly increase light collecting efficiency and realize high corner–to–corner image quality.

Fast Intelligent AF for responsive, accurate, and greater operability with full frame sensor
The high–speed image processing engine and improved algorithms combine with optimized image sensor read–out speed to achieve ultra–high–speed AF despite the use of a full–frame sensor.

New Eye AF control
Even when capturing a subject partially turned away from the camera with a shallow depth of field, the face will be sharply focused thanks to extremely accurate eye detection that can prioritize a single pupil. A green frame appears over the prioritized eye when focus has been achieved for easy confirmation. Eye AF can be used when the function is assigned to a customizable button, allowing users to instantly activate it depending on the scene.

Compatible with Sony's E–mount lens system and new full–frame lenses
To take advantage of the lightweight on–the–go body, the α7R is compatible with Sony's E–mount lens system and expanded line of E–mount compact and lightweight full–frame lenses from Carl Zeiss and Sony's premier G–series.

Direct access interface for fast, intuitive shooting control
Quick Navi Pro displays all major shooting options on the LCD screen so you can rapidly confirm settings and make adjustments as desired without searching through dedicated menus. When fleeting shooting opportunities arise, you'll be able to respond swiftly with just the right settings.

High contrast 2.4M dot OLED EVF for eye–level framing
View every scene in rich detail with the XGA OLED Tru–Finder, which features OLED improvements and the same 3–lens optical system used in the flagship α99. The viewfinder faithfully displays what will appear in your recording, including the effects of your camera settings, so you can accurately monitor the results. You'll enjoy rich tonal gradations and 3 times the contrast of the α99. High–end features like 100% frame coverage and a wide viewing angle are also provided.

3.0" 921k dot LCD tilts for high and low angle framing
The tiltable 3.0" (921k dots) Xtra Fine™ LCD Display makes it easy to photograph over crowds or low to capture pets eye to eye by swinging up approx. 84° and down approx. 45°. Easily scroll through menus and preview live thanks to LCD technology that dramatically increases visibility in bright daylight. The large display delivers brilliant–quality still images and movies while enabling easy focusing operation.

Simple connectivity to smartphones via Wi–Fi® or NFC
Connectivity with smartphones for One–touch sharing/One–touch remote has been simplified with Wi–Fi®/NFC control. In addition to Wi–Fi support for connecting to smartphones, α7R also supports NFC (near field communication) providing

Q & A
Features & Specs

Additional Information

Product ID 121805
UPC 027242874787
Brand Sony
SKU 121805
Manufacturers Part Number ILCE7R/B
Manufacturer Warranty 1 Year Limited Warranty
Detailed Specifications Camera
  • Lens Compatibility: Sony E–mount Full Frame, operation with Minolta / Konica Minolta Maxxum A–mount lenses confirmed via optional LA–EA3/LA–EA4 adaptor9
  • Camera Type: Interchangeable Lens Digital SLR camera
  • Lens Mount Type: Sony E–mount Full Frame

  • Imaging Sensor
  • Imaging Sensor: Exmor CMOS sensor (35.9 x 24.0mm)
  • Processor: BIONZ® X image processor
  • Anti Dust: Charge protection coating on optical filter and ultrasonic vibration mechanism
  • Pixel Gross: 36.8 Megapixels (approx.)
  • Effective Picture Resolution: 36.4 Megapixels (approx.)
  • Color Filter System: RGB primary color filters

  • Recording
  • Media Type: Memory Stick PRO Duo, Memory Stick PRO–HG Duo, Memory Stick XC–HG Duo, SD memory card, SDHC memory card (UHS–I compliant), SDXC memory card (UHS–I compliant)
  • Color Space: Still: sRGB standard (with sYCC gamut) and Adobe RGB standard compatible with TRILUMINOS™ Color Movie: xvYCC standard (x.v.Color™ when connected via HDMI cable) compatible with TRILUMINOS™ color
  • Still Image Mode: RAW, RAW & JPEG, JPEG Extra fine, JPEG Fine, JPEG Standard
  • Still Image Max Effective Resolution: 36.4 Megapixels
  • Still Image Size 16:9: 35mm full frame: L: 7360 x 4144 (30M), M: 4800 x 2704 (13M), S: 3680 x 2072 (7.6M) APS–C: L: 4800 x 3200 (15M), M: 3680 x 2456 (9.0M), S: 2400 x 1600 (3.8M)
  • Still Image Size 3:2: 35mm full frame: L: 7360 x 4912 (36M), M: 4800 x 3200 (15M), S: 3680 x 2456 (9.0M) APS–C: L: 4800 x 3200 (15M), M: 3680 x 2456 (9.0M), S: 2400 x 1600 (3.8M)
  • Panorama Still Image Size: Horizontal Wide: 12,416 x 1,856 (23M) Horizontal Std.: 8,192 x 1,856 (15M) Vertical Wide: 2,160 x 5,536 (12M) Vertical Std.: 2,160 x 3,872 (8.4M)
  • Video Mode: AVCHD format Ver. 2.0 compliant / MP4
  • Video Resolution: AVCHD™: PS – 1920 x 1080/60p@28Mbps FX – 1920 x 1080/60i@24Mbps FH – 1920 x 1080/60i@17Mbps FX – 1920 x 1080/24p@24Mbps FH – 1920 x 1080/24p@17Mbps MP4: HD – 1440 x 1080/30p@12Mbps VGA – 640 x 480/30p@3Mbps
  • Video Signal: NTSC color, EIA standards
  • Audio Format: Dolby Di ital (AC–3) / MPEG–4 AAC–LC
  • Microphone/Speaker: Built–in stereo microphone or ECM–CG50 / XLR–K1M (sold separately) / Built–in monaural speaker; volume settings in 8 steps between 0 and 7
  • Still Image File Format: JPEG (DCF Ver. 2.0, Exif Ver.2.3, MPF Baseline compliant), RAW (Sony ARW 2.3 format)

  • Optics/Lens
  • Lens Type: Sony E–mount Full Frame
  • Lens Mount Type: Sony E–mount Full Frame
  • Digital Zoom: Yes, approx. 4x
  • Direct Manual Focus: Yes
  • Exterior Finish: Black
  • EV Compensation: +/–5.0 EV (in 1/3 EV or 1/2 EV steps), with exposure compensation dial: +/–3.0 EV (in 1/3 EV step)

  • Viewfinder
  • Type: 1/2–inch (1.30 cm) XGA OLED color electronic viewfinder
  • Diopter Adjustment: –4.0 m–1 ~ +3.0m–1 (diopter)
  • Field of View: 100%
  • Magnification: Approx. 0.71x with 50 mm lens at infinity, –1m–1 (diopter)
  • Display: Disp. Basic Info, Histogram
  • Brightness Control: Auto / Manual (3 steps between –1 and +1)

  • LCD Display
  • LCD Type: 3.0" (7.5cm) TFT LCD (921,600 dots) with tiltable design
  • Brightness Control: Manual (5 steps between –2 to +2), Sunny Weather mode
  • Coverage: 100%
  • Live View: Continuous Live View
  • Real–time image adjustment display: Yes (On / Off)
  • Histogram: Yes (On / Off)
  • Peaking: Yes (Level setting: High / Mid / Low / Off, Color: White / Red / Yellow)
  • Grid Display: Graphic Display / Display All Info. / No Disp. Info. / Histogram / Digital Level Gauge / Shooting information for viewfinder mode
  • Customization: Grid, Histogram display, Digital Level Gauge, Grid Line, Magnified display for playback

  • Focus Control
  • Focus System: Contrast–detection AF
  • Focus Points: 25 points (contrast–detection AF)
  • AF Modes: Single–shot AF (AF–S), Continuous AF (AF–C), Direct Manual Focus (DMF), Manual Focus
  • Focus Area: Multi Point (25 points) / Center–weighted / Flexible Spot (S/M/L) / Zone
  • Focus Sensitivity: EV 0 to 20 EV (at ISO100 equivalent, with F2.8 lens attached)
  • Manual Focus Assist: 35mm full frame: 7.2x, 14.4x APS–C: 4.7x, 9.4x
  • Focus Features: Lock–on AF, Eye AF, Focus lock, Eye–start AF (only available with optional LA–EA2 or LA–EA4 attached), AF illuminator (built–in, LED type, range: Approx. 0.30–3m), AF micro adjustment, AF ON
  • AF Illuminator: Yes (with built–in LED type)

  • Exposure System
  • Picture Effect(s): 13 modes: Posterization (Color, B/W), Pop Color, Retro Photo, Partial Color (R, G, B, Y), High Contrast Monochrome, Toy Camera, Soft High–key, Soft Focus, HDR Painting, Rich–tone Monochrome, Miniature, Watercolor, Illustration
  • Auto Exposure Lock: Available with AE lock button. Locked when shutter button is pressed halfway. Can be disabled from the Menu.
  • Color Temperature: 2500 – 9900K with 15–step each Magenta/Green compensation (G7 to M7), Amber/Blue (A7 to B7), Custom
  • Creative Style: Standard, Vivid, Neutral, Clear, Deep, Light, Portrait, Landscape, Sunset, Night Scene, Autumn Leaves, Black & White, Sepia (Contrast –3 to +3 steps, Saturation –3 to +3 steps, Sharpness –3 to +3 steps)
  • D–Range Optimizer: Off, Dynamic Range Optimizer (Auto/Level (1–5)), Auto High Dynamic Range: Auto Exposure Difference, Exposure Difference Level (1.0–6.0 EV, 1.0 EV step)
  • Exposure Bracketing: With 3 frames in 1/3 EV, 1/2 EV, 2/3 EV, 1.0 EV, 2.0 EV or 3.0 EV increments. With 5 frames in 1/3 EV, 1/2 EV or 2/3 EV increments
  • Exposure Compensation: +/–5.0 EV (in 1/3 EV or 1/2 EV steps), with exposure compensation dial: +/–3.0 EV (in 1/3 EV steps)
  • Exposure Settings: AUTO (iAUTO, Superior Auto), Programmed AE (P), Aperture priority (A), Shutter–speed priority (S), Manual (M), Scene Selection, Sweep Panorama, Movie
  • ISO: Still images: ISO 100–25600 (ISO numbers up from ISO 50 can be set as expanded ISO range), AUTO (ISO 100–6400, selectable lower limit and upper limit) Movies: ISO 200–25600 equivalent, AUTO (ISO 200–6400 equivalent)
  • Metering: Advanced 1200–zone evaluative metering
  • Metering Modes: Multi–segment, Center–weighted, Spot
  • Metering Sensitivity: EV 0 to 20 EV (at ISO100 equivalent, with F2.8 lens attached)
  • Noise Reduction: Long exposure NR: On / Off, available at shutter speeds longer than 1 sec., High ISO NR: Normal / Low / Off selectable
  • Scene Mode(s): Portrait, Landscape, Macro, Sports Action, Sunset, Night Portrait, Night Scene, Hand–held Twilight, Anti Motion Blur
  • White Balance Mode: Auto WB / Daylight / Shade / Cloudy / Incandescent / Fluorescent (Warm White / Cool White / Day White / Daylight) / Flash / Color Temperature (2500 to 9900K) & Color Filter (G7 to M7: 15 steps, A7 to B7: 15 steps) / Custom / Underwater

  • Drive System
  • Continuous Shooting Speed: Continuous shooting: Max. 1.5fps, Speed Priority Continuous shooting: Max. 4.0fps
  • Drive Mode: Single shooting, Continuous shooting, Speed Priority Continuous shooting, Self–timer (10/2 sec delay selectable), Self–timer (Cont.) (10 sec. delay; 3/5 exposures selectable), Bracketing (Cont., Single, White Balance, DRO)
  • Self–timer: 2–sec. or 10–sec. delay
  • Shutter Speeds: 1/8000 to 30 seconds, bulb
  • Shutter Type: Electronically–controlled, vertical–traverse, focal–plane shutter

  • Flash
  • Flash Bracketing: With optional external flash: 1/3, 1/2, 2/3, 1, 2, 3 EV steps, 3/5 frames (1.0/2.0/3.0 EV: only 3 frames) selectable
  • Flash Compensation: With optional external flash:
  • Color Black
    Lens Mount Sony E-mount
    Compatbile Battery NP-FW50

    Sony Warranty Included:

    1 Year Limited Warranty